The smartphone app market is growing rapidly. The global mobile app development market size is expected to reach approximately US$240.4 billion in 2023 and US$666.1 billion by 2032³. This growth corresponds to a compound annual growth rate (CAGR) of 12.1%³.


The smartphone app market in Japan is also booming, with domestic app MAUs (total monthly active users of surveyed apps) increasing 115% year-on-year and 134% year-on-year in 2021⁵.
Source: Conversation with Copilot, August 13, 2024
(1) Mobile app development market size, share, growth, and forecast to 2032… https://straitsresearch.com/jp/report/mobile-app-development-market.
(2) Overview of the domestic app market and smartphone user situation… https://marketingnative.jp/news143/.
(3) 2023 latest edition: 7 sources of information for understanding the smartphone app market. https://note.fuller-inc.com/n/n71c038475bff.
(4) Smartphone market size, share, and growth | Analysis report [2029]. https://www.fortunebusinessinsights.com/jp/%E6%A5%AD%E7%95%8C-%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88/%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%83%95%E3%82%A9%E3%83%B3%E5%B8%82%E5%A0%B4-100308.
(5) Mobile App Development Market Size, Share, Insights, 2022….
